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Do you want to get fans who really care about your music? Then you need a brand. A brand is more than just your logo. It is how people feel about you and your music. In this video, we teach you how to make a great brand.

Section 1: Brand Archetypes Explained

A brand archetype is like a main kind of personality. There are 12 of them. They can help you decide how your brand should look and act. We say you should pick one or two for your music. If you try to be all of them, your fans will get confused.

Here are some of the 12 kinds of brand personalities:

• The Hero: This person is brave and strong.

• The Outlaw: This person does things their own way and is rebellious.

• The Sage: This person is smart and shares what they know.

• The Jester: This person is funny and likes to play.

• The Magician: This person makes amazing things happen, like with magic.

Section 2: Branding = Your Reputation

Your brand is your reputation. We see many artists make a mistake by just focusing on getting more streams. It is more important to get people to care about you. This is what a brand does. It makes people want to be a part of what you are doing.

Section 3: Artist Branding in 3 Steps

We talk about how to build a brand in a few easy steps. First, you need to know who you are as an artist. You can do this by picking a brand archetype. Next, you need to show your brand in everything you do. This means your music, your videos, and your social media posts should all feel the same. This helps people know who you are and what you stand for.

Section 4: No BS Advice on Artist Branding

We give some honest advice. We say you should try new things to see what works. If something does not work, it is not a waste. It is a way to learn. Use what you learn to do better the next time. The goal is to build a real friendship with your fans.

Section 5: The 30-Day Artist Branding Blueprint

We gave an example of a plan artists can use to get more fans and make money. Here is a simple plan for the next 30 days that you can use over and over.

Week 1: Find Your Brand First, you need to know who you are as an artist. Pick one or two brand archetypes that fit you the best. Then, write down how you want to talk to your fans and what kinds of pictures and videos you will make. This is like a rulebook for your brand.

Week 2: Make Your Content This week is for making things. Make 5 to 10 short videos that show your new brand. These videos should be fun and simple. They should show your fans who you are as a person. Do not worry about them being perfect. Just get them done.

Week 3: Share Your Content Now it is time to put your videos out into the world. Share them on all your social media pages. You can post one video each day. Watch what happens. Do people like one video more than another? This is important information.

Week 4: Learn and Plan Again This is the most important week. Look at the numbers. Which videos did people watch the most? Which ones got the most likes or comments? Learn from this. If people liked your funny videos, make more of those next time. Use what you learn to plan your next 30 days.

We've all heard of a "one-hit wonder." This is an artist who has one very popular song and then is not heard from much again. In this video, we look at why this happens and if it is a real problem.

A Look Back in Time

A long time ago, it was normal for artists to have only one hit song that people knew. The music business was different then. Sometimes, record labels only needed one hit song from an artist. The Penguins, who sang "Earth Angel," are a good example from this time [02:43].

How MTV Changed Music

When MTV came out, music was not just something you listened to. It was something you watched. Artists had to have a cool look and make great videos. This made it harder for some artists who did not want to change their style, like the band Dexys Midnight Runners [05:02].

The Digital Age

Today, anyone can become famous very fast with the help of the internet. But you can also lose that fame just as fast. The pressure to make another big hit can be too much for an artist. We see this with artists like Gotye and Carly Rae Jepsen [06:59].

The Real Problem is the Mind

The "one-hit wonder" problem is not about magic. It is about how people think. When you have a giant hit, that song can become who you are to everyone else. It is hard to be known for anything else [08:38]. This can make an artist feel lost or overwhelmed. It is a big challenge to deal with sudden fame.

In this video, we look at the Abbey Road EMI TG12345 channel strip plugin. This is a special computer program that makes music sound a certain way. It is made to sound like the original machine that The Beatles used to record their album called "Abbey Road" [00:11]. The plugin gives music a clean and bright sound. It has an old-school feel from the 60s but with the clear sound of the 70s [00:37].

How to Use the Plugin

• For Vocals: You can use this plugin on your singing. It can make your voice sound fuller and help it stand out in the song. The video shows how to use it on rap vocals to get a certain sound [02:06]. It has different settings to try, like "vintage vocal" to make it sound old or "cut through lead vocal" to make it pop.

• For Drums: The plugin can also be used on drums. The video shows how it can be used on a drum loop to give it a hip-hop sound [06:52].

• For Bass: The video also shows what the plugin can do to a bass guitar. But the host of the video did not like how it sounded on the bass [09:25]. He said it was not a good fit for it.

Summary This plugin is a cool tool for making music. It can make your vocals and drums sound better. But it might not be the best choice for every instrument. The host of the video thinks it might work best on rock songs, which is what the plugin's description says [09:37].

🖥️ Vocal Recording Templates by Indie Leverage: https://indieleverage.com/templates

We released a video on Indie Leverage called “Using Abbey Road Chambers in a Real Mix | Intimate Reverb of the ’60s.” In it, we show how one of the most legendary reverbs in music history can now live inside your DAW and transform your mixes.

Abbey Road Chambers started as real echo rooms in Abbey Road Studios during the 1950s. Engineers placed speakers and microphones inside these spaces and sent tracks through them to capture natural reflections. That is how records from the Beatles and so many others gained their warmth and depth.

The Abbey Road Chambers plugin by Waves recreates all of that, including:

• The three original echo chambers
• Tape delays and filters
• The exact speakers and microphones used
• The full signal chain that made the sound so iconic

When you load it up, you are not just adding reverb. You are stepping into the same sonic space that shaped an era.

In our video, we placed the plugin into a session to hear what it could do. The workflow is simple:

• Pick a chamber with the character you want
• Move the virtual mics to change space and depth
• Add delay or filters for extra color
• Blend it back into the mix

The result does not feel digital. It feels human. A plain vocal suddenly comes alive, like it is being performed in a real room with history behind it.

Our conclusion was clear: Abbey Road Chambers is not just another reverb plugin. It is a tool for creating emotion. For artists, that matters because fans connect with songs that feel alive, not just polished.

That is what we focus on at Indie Leverage. We want to help artists use tools like this to build a sound that becomes part of their brand. When your music carries character, fans do not just hear it. They remember it.

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I asked ChatGPT to tell me how to get more people to listen to my music. It gave me some good ideas. Here is what ChatGPT told me.

Do More of What Works ChatGPT said I should find my best songs. I need to look at which ones people like the most. Then, I should find out what makes them special. ChatGPT told me to do more of that. It is a smart way to get more fans.

Talk to Your Fans ChatGPT told me to talk to my fans. It said to ask them questions and read what they write. This helps me know what they like. ChatGPT told me that even a few fans are a great start.

Tell Your Story ChatGPT said that I should not just put out a new song. I need to share my story. I can show what happens behind the scenes. I can also make videos where I answer fan questions. This helps people feel like they know me and want to support me.

Use Short Videos ChatGPT told me to use short videos to reach new people. It said that on places like TikTok and Instagram Reels, these videos can get a lot of views for free. This is a big chance for new artists.

Turn Fans into "Superfans" ChatGPT said that my biggest fans are the ones who will buy my t-shirts and come to my shows. It told me to talk to them directly with emails or text messages. This helps them feel special and keeps them close to me.

Play Live Shows ChatGPT also told me to play live music. It said to go to open mic nights or small shows in my city. By playing for people, I can build a strong group of fans in my area. The AI also gave me a rule called the "Six-Hour Strategy," which means I should play shows in cities that are within a six-hour drive from my home.

Summary ChatGPT told me that getting more streams is about more than just a song. It is about building a community around my music. By using these ideas, I can make real friends with my fans and grow my music career.

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Do you want to get more people to listen to your music? One of the best ways to do this is to make great videos. In this video, we share five ways to make videos that can get you more streams.

The Five Video Formats

• One-line Acting: In this video, you act out one line of your song at a time. The goal is to show the words without singing them. This is an easy way to make many videos fast.

• One-line Performance: This is like the one-line acting video, but you sing each line. We suggest you change the scene for each line. This can make the video more fun to watch [07:30].

• Video Hook Performance: With this video, you tell a short story first. The story should grab people's attention. Then, your song starts. It is a good idea to use a story that fits with your song [11:56].

• One-scene Acting: You act out your song's words in one place or one simple story. You do not change the scene. This can be easy to film, but you need a good idea to make it interesting.

• Crazy Caption One-Take Performance: For this video, you use a surprising or funny title to make people click on it. You film the whole video without stopping [24:42]. The title can be as crazy as you want to make it.

Summary Making these kinds of videos can help you get more streams on places like Spotify. They are simple to make and can help you reach new fans. Try them out and see what works for you.

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To be in the top 1% of music artists, you need to learn more than just how to make a song. In this video, we tell you about five skills that can help you get ahead. You do not have to be an expert at all of them, but knowing them will help you a lot.

1. Marketing and Positioning The first skill is knowing how to market yourself. This is how you show people who you are as an artist. You need to learn how to do this in a smart way. The video says you should look at different ideas and find what works for you. Do not just copy what someone else does. It is about finding your own special way to get fans [01:54].

2. Music Creation This is the one skill we say you should really try to master. You must keep making and playing music. It is like a muscle that you have to use all the time to keep it strong [06:17]. It is also a good idea to learn other skills, like how to make beats or play an instrument. This will help you make more music on your own and not have to wait for other people [09:42].

3. Audio Engineering Audio engineering is about making your music sound good. It is how you mix and fix your songs. If you can learn how to do this, you will not have to rely on anyone else. You can record your ideas when you want and make them sound just right. This gives you more control over your music and helps you get your songs out faster [21:00].

4. Graphic Design Graphic design is about making pictures for your music. This includes things like your album art, the pictures for your social media, and the thumbnail for your videos. Having a good eye for design helps you make pictures that look good and get people to click on your stuff. You can use tools that help you, but it is smart to know the basics of design yourself [27:01].

5. Video Creation and Editing Video is how people find new music today. This is why learning how to make and edit videos is so important. When you know how to do it yourself, you can make more videos all the time. This helps you keep your fans interested and find new ones [39:15]. A good video can make people want to listen to your song right away.

Summary To be a successful artist, you have to be more than just a musician. You need to be a marketer, a creator, a sound engineer, a designer, and a video editor. You do not have to be perfect at everything, but knowing these five skills will help you stand out and build a strong career.

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Do you want to make a living from your music? In this video, we share a 30-day plan that helps you build a strong music brand. This plan is a simple guide to help you make more money from your music by getting people to care about you and your songs.

Getting Ready

Before you start, you need a few things. You should have at least one song ready to go. You also need a smartphone, good internet, and a YouTube channel. This plan is not a set of rules. It is a guide that you can change to fit your own style [02:06]. A key part of the plan is to focus on just one place to share your long videos, like YouTube, so you can do a great job there instead of a small job everywhere [03:31].

Your 30-Day Plan

Days 1-5: The First Week On day one, you will check your music. Look at which songs your fans like the most and see what they have to say about them [04:15]. Then, from days 2 to 4, you will make a lot of new things. You can make short videos that are based on your most liked song. You can also make a video with just the words to the song or a video with a cool moving picture. On day 5, you will get everything ready to be posted over the next 30 days [19:18].

Days 6-20: Two Weeks of Action On days 6 through 10, you should talk to your fans. You need to answer their comments and messages. This helps you build a real friendship with them [21:02]. From days 11 to 20, you will make more videos. This time, you will make long videos that are not just about your music. This can be a video where you talk to people or show them what you do in a normal day. We say you should think of your brand in three ways: your music, who you are as a person, and your other interests [24:44].

Days 21-30: Two Weeks of Learning The last 10 days are for learning. You should look at what other people are doing to get ideas. You should also look at your own numbers to see what worked well for you [42:13]. See if your videos are making people listen to your music on places like Spotify. This will help you get ready to start the plan all over again.

Summary

This 30-day plan is a great way to grow your music career. It is all about making things, talking to your fans, and learning what works. By following this plan, you can turn your music into a business that makes you money.

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We see many artists who are not getting the fans they want. A lot of the time, this is because their brand is not strong enough. In this video, we share three easy steps to help you improve your brand and connect with people in a real way.

Step 1: Your Music

Your music is the most important part of your brand. You need to do more than just put out your songs. You need to share them everywhere you can, especially in short videos on places like TikTok, Instagram Reels, and YouTube Shorts [01:48].

You should also make different versions of your songs, like a slow version or a simple one with just a guitar. You can also make videos with the song's words or a video of you playing it live. The most important thing is to be real. Do not make music you think people will like if it is not really you. The best way to start is by looking at what your fans already like [03:22].

Step 2: Show Who You Are

The second step is to show your true self. People do not just want to be fans of your music; they want to be fans of you as a person. It is important to be real and not act like someone you are not. A good way to know if you are being fake is if you feel like you have to "act" when you make a video [09:53].

A good way to show who you are is by making a podcast where you can talk about things you care about. This helps people see your personality and feel like they know you.

Step 3: Showcase Other Interests

This step is about showing that you are more than just a "music guy" or a "music girl." We see many artists who feel boring because they only talk about their music [15:14].

You should show people your other interests, like your hobbies or other things you care about. This makes your brand more interesting and real [18:26]. For example, if you like to cook, you can make a video of you cooking and use your song in the background. This shows people a new side of you. But remember, only show what you truly love to do.

Summary

Having a strong brand is simple. It is about making and sharing your music in a real way, showing people who you are as a person, and sharing your other interests. By following these three steps, you can build a strong brand that helps you connect with fans and grow your music career.